Setting Your Home Apart From The Neighborhood
When it comes to listing homes for sale, my goal is set your home apart from the competition. Getting your house sold fast and for top dollar is important. Solid communication throughout the transaction is also part of the service I offer when listing homes for sale.
What sets me apart?
Top notch marketing. I utilize a professional photographer to ensure we make the best first impression in our marketing efforts. Great photography is important for you, because it will show your home in the best possible light online – where nearly 90% of home shoppers start their search.
Great real estate photography is all about making an amazing first impression.
Listing homes for sale is more than a sign and lockbox. It is making a great impression the moment your home comes on the market and wowing the buyers out there day one. You can expect a top quality brochure in vivid color.
Online we’ll have a web presence and advertising on popular consumer sites such as Zillow and Realtor.com. My signs also utilize a never-ending flyer – a laminated flyer attached by a chain to the sign.
Delivering Marketing
Following our consultation meeting during which we discuss price, marketing, condition I’ll get to work. If needed, I can recommend a professional staging company or just an expert in De-cluttering.
Everything starts with excellent, professional grade photography. Lynn Pineda wrote about the importance of photography and videography in her blog post, stating that “Photography can sell homes.” Check out her article on 20 Real Estate Facts here. No rookie moves here; I retain an experienced professional – someone that is an expert in the field. Lighting is important, we want those living spaces in your home to shine. The photographer will make a virtual tour video and provide both high res (print) and low res (online) photos of your home. I do take a few additional pictures on my own as well – to get special feature close-ups, schools, open space, yard features.
Next up, I create a high quality full color Tabloid brochure. It is 17 by 11 inches and folds over, so there are four full color pages of information including the price, room dimensions, special features and a write up. I’ll get you 50 copies to start; keep some inside, place some in the flyer box on the sign.
I have an entire blog about my signs. Check it out. The signs include a “never-ending” flyer, flyer box and riders.
In addition to all of this, your listing will be branded in Trulia, Zillow, Realtor.com and BerkshireHathawayHomeServices.com — sites consumers actually visit.
According to the National Association of Realtors Home Buying and Selling Guide, over 90% of consumers start their search online. I focus on being in all the top websites so your house gets great exposure. This includes maximizing photographs, checking back links, adding school and shopping information. Basically, getting all the information buyers want on each site.
Once your home is active on the market, I’ll run an Open House. I have a blog on Open Houses – check it out. I generally get excellent turn out to a two hour event. I have sold houses as a direct result of hosting an open house. The open house is more like a party, with goodies for visitors, invitations to my past clients to view your home and a big turnout.
Wendy Weir wrote a great article about the value that staging a home can bring. Whether for photographing the home or for the open house, she gives great tips on how to go about this process. Check out her article here.
A successful The open house is high energy to create a positive vibe and a sale.
Conor MacEvilly examines virtual staging and compares the pros and cons in relation to normal home staging. Conor explains that virtual staging is becoming more popular as more and more users view homes online, but he stresses that professional home staging still has many benefits and continues to be extremely important when selling a home. Read his article here.
Berkshire Hathaway doesn’t mess around with “floor” agents. Instead, during business hours, my staff will work to transfer your call to my cell phone, so I can seamlessly provide the best service possible.. If I can’t field the call, a knowledgeable agent can assist buyers with questions and even a showing. The office also provides print advertising with a major presence in The Daily Camera and other regional papers. Neighbors get notified of your home being on the market via a full color postcard mail out.
Wait There’s More
There’s always more to the marketing. Give me a call, I enjoy the opportunity to discuss the marketing I bring to the table. Take a moment to listen to my process for getting your house ready for the market: