Open houses are a great way to market a home for sale. I just had a very successful open house and know it is going to be a contributing factor to the sale of the house.
I want to let you know what I did to drive up traffic.
Step one: get the word out.
Emailed all the neighbors. The owners had a really handy email list and were okay with sending out a quick note to everyone that lives nearby. You never know, someone might know somebody that wants to live in the neighborhood.
Step two: Lots of online ads with pictures.
People love photographs and the web is where it is at. After all, here we are – online and having a conversation. Ads went into Craigslist, Zillow, Listings Magic (syndication), our office site and of course Facebook.
Step three – newspaper.
Strike that. No newsprint advertising. We had almost twenty groups come by in a two hour time span. Each group averaged three people. The newspaper is not really the best place to advertise an open house (unless you own a newspaper, in which case I can see your point of view).
Step four – the day of signs
Signs, signs everywhere there’s signs. I placed twenty real estate signs all pointing to the house. Anyone driving by, East, West, North or South was going to know there was an open house. About half the visitors mentioned seeing a sign.
Step five – welcome folks
“welcome to the open house, I’m Bob. Can I get your first name?” Then I give them the fast facts, an information sheet and let them tour the house on their own. As prospects are leaving, I do ask questions. My favorite question is, “what house have you seen and liked the most.” This is not the question they were waiting for, so their fast answer of “no” doesn’t work so good. Usually folks chat with me for a few minutes, grab a water. About one in three visitors really connect and give me an email or phone number to follow up.
Step six – its a party, so have a parting gift.
Today’s gift was an Easter basket, with some chocolates and candy. Why? Because I’m hunting for new clients searching for a sweet deal. Yeah, silly, all Easter egg hunt related stuff.