When it comes to getting top dollar for your home in the fastest time possible, my proven home selling marketing program preview gives you an idea of some of what I do. My program delivers results. After a professional presence in the Boulder (Ires) and Denver MLS, my home selling marketing program relies upon a robust online presence. Today’s home buyers start their search online and your house, condo or town home will be well presented on a variety of top home selling sites.
Zillow.com . Consumers flock to the site, even if “Zestimates” tend to be out of whack with reality. I have a solid presence on Zillow.com with client testimonials, all my listings featured and an upgraded account to handle leads directly. I spend time each week on Zillow and have the App on my mobile devices.
Obeo is one of my favorite brands. Marci James, Director of Social Media, is a friend and mentor. Obeo shoots incredible videos and photography for my listings. High quality photography is a critical element of my home selling marketing program.
Craigslist. This website is a great tool requiring oversight. Sharp space to list properties, many consumers appreciate the wild, wild west approach and will check Craigslist daily for opportunities, even for luxury real estate. Another site I utilize is Backpage.com, similar to Craigslist and ideal for certain listings.
Direct Email. I send a direct email to agents with similarly priced property. The email has a web link to additional information. This email is personalized for a higher open rate. I email agents with similar homes because of top-of-mind awareness. They may already have a buyer from the marketing efforts on their listing. This email generally goes out to 30 to 40 Boulder Realtors.
Full color tabloid style marketing pieces. I create top quality print marketing. Some buyers just like to have a flyer, to take notes, to see your home without having to contact a Realtor. My flyers are four page, tabloid style. Detailed, loaded with information and plenty of high quality pictures. I’ll print 50 flyers to start and ask you to help keep the flyer box filled.
Real Estate signage. Not all signs are created equally. My signs include never-ending flyers, a flyer box and more. Here is a link to my blog on signs.
As I mentioned, this is my home selling marketing program preview. The full page will be up and running in a few days. Thanks for stopping by. – Bob Gordon, Re/max Alliance Realtor.